5 Places Your Site Needs New Photos (Right Now!)

Ever spend hours fixing the words on your site, tweaking your Google My Business settings, and picking the perfect fonts, only to have your profile picture be from your cousin's wedding and taken on an iPhone 6?
Here's the thing: you can have the most spectacular services in the world, but if your website photos look like they belong in the 2010's, people are going to assume your business ideas are outdated, too.
That's a big bummer.
Our brains process pictures way faster than words. In fact, most people decide if they trust a website in less than three seconds. No pressure, right?
If you want to look like the confident pro you are, here are five spots on your website that desperately need a photo refresh.
1. The Very Top of Your Homepage (The "Hero" Section)
This is the first thing people see when your page loads. If it's blank, or worse, a generic stock photo of people shaking hands, visitors will just click away. You need a big, beautiful, wide-shot photo here.
It should show you in your element and if possible, mirror what it would be like for the website viewer to actually be interacting with you.
Pro Tip: Make sure there's some empty space on one side of the photo. That way, you have the perfect spot to get your website headline in without covering any faces! Work with your web designer on this one.
2. The About Page
We've got to avoid the stiff passport-style headshot here. Your About Page shouldn't look like an official government document. Replace that photo with one of you laughing, holding a cup of coffee, or actually doing your work.
Letting your personality shine through helps potential clients feel like they already know you.
3. Your Services of Sales Page
If you're selling something, you need to show people what it actually feels like to work with you. If you're a coach, let's see a dynamic shot of you hosting a workshop. If you make goods with your hands, show a close-up of your hands crafting. Seeing you "in action" builds massive trust and proves you know your stuff!
4. The Contact Page
The contact page is typically very boring, usually just a couple of text boxes asking for name and email. If you're yawning thinking about this, then so are your website visitors.
Try adding a warm, welcoming photo of you looking right at the camera. It's like you're making eye contact and saying, "Hey, I'm friendly! Drop me a line, I'd love to chat."
Hitting the "submit" button is a lot less intimidating this way.
5. The Footer
The very, very bottom of your website. When people scroll all the way down there, it means they are actually interested in what you do! Reward them with a fun, casual brand photo.
The Bottom Line
Don't let bad, outdated photos ruin all your hard work. Go take a quick look at your website right now. If your images aren't showing off how awesome and professional you are, it's time for a refresh. Your business is worth it!

